Leads are traced and delivered via email.Įach campaign can be $49 all the way to $499 We also provide performance reporting showing the number of views and clicks and leads. The ad is not running directly as a post, but as an advertisement that will show up as part of the regular newsfeed on Facebook to a targeted audience.Įvery campaign includes the option to see the live ad ( Agent are provided a link to view their live ad, which can then be shared to their own Facebook account. The ad will not run directly through the agents Facebook page, nor is it likely that the agent or their friends would organically see it. We create a visually appealing ad for just listed and just sold properties using design, leads pages and your contact information.Your "Just Listed" or "For Sale" ad will target people who are in a geographic radius surrounding the property that is being advertised.Īdditionally, the ad also targets a custom audience that is specific to you and includes anyone you've invited to join you in Homesnap, leads you receive through Homesnap, and anyone who views your listings or profile on Homesnap.
Business facebook com overview pro#
To continuously reach your current clients and past clients we have created a custom audience comprised of: your Homesnap Pro client base, and Homesnap listing visit retargeting. The most important targeting is finding your current sphere of influence.Lastly, we have spent a lot of time perfecting custom audiences.Allowing us to more effectively use your budge than if you were to run an ad on your own. This sits on top of Facebook and allows us to see which audience is viewing your ad the most and then use your budget accordingly.Additionally we built a tool called the rebalancer.Being attached to your MLS, allows us to automatically design and publish your ad on Facebook when you have a new listing or sale.As a valued client, we have a direct connection to Facebook. Homesnap is the largest provide of Facebook ads in the real estate industry.It is also an ideal network for direct engagement with potential clients. The total number of clicks you received (ex: offsite clicks, likes, event responses) divided by the number of impressions.Due to Facebook’s high volume of monthly active users (2+ billion) and the amount of time users spend on the network (checking it 14x a day, on averag e), Facebook is a strong option for agents who want to improve brand awareness and generate a high volume of leads. CTR: Click-through rate for all clicks.The average cost you've paid to have 1,000 impressions on your ad. Ex: if 3 people click on the same ad 5 times, it will count as 3 unique clicks. Cost is calculated based on each unique person, not per click. Cost per unique click: The total number of unique people who have clicked on your ad.If you set a daily budget for an ad set, you’ll see your progress towards the budget in the later term. The term ‘spent today’ however means the amount spend on your ad set since 12am today. Spend: the total spent on your campaign thus far.The following are Facebook’s definitions for these terms: This Facebook Ads metric shows spend, cost per unique click, CPM and CTR.
At the campaign level, you're able to control a campaign's objective, such as Page likes, video views or app installs.
The structure is as follows: Campaigns > Ad Sets > Ads. Facebook defines as a campaign as a level within the structure of a Facebook ad.
The Facebook Ads Today's Summary metric is a dropdown list of your current Facebook Ads campaigns.
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